Shopee Ads are a great way for sellers to get more people to see their products and increase sales. With different types of ads, sellers can target the right customers and bring traffic to their stores. This guide will explain Shopee Ads in simple terms and help you pick the right one.

What are Shopee Ads?

Shopee Ads help sellers get more people to see their products and increase sales. With Shopee Ads, sellers can show their products to more buyers, leading to more clicks and purchases. There are three main types of ads that sellers can use to attract customers:

1. Product Search Ads

Product Search Ads work like Google search ads. These ads show up when shoppers search for products using keywords that match your ad. They appear on the search results page, making your product visible to people who are already looking for something similar.

Best for:

• Sellers who want to show their products to people searching for specific items.

• Businesses with products that match common search keywords.
   

2. Discovery Ads

Discovery Ads show up on the product detail pages of similar or related products. They help you reach customers who are already looking at products similar to yours, so they are more likely to be interested in your product as well.

Best for:

• Sellers with products that go well with or complement popular products.

• Businesses looking to encourage customers to buy more items.
   

3. Shop Search Ads

Shop Search Ads appear at the top of the search results page, displaying your shop name and logo. These ads show up when shoppers search for products that match your ads, helping to bring more people to your store.

Best for:

• Sellers who want to increase their shop’s visibility.

• Businesses that want to build their brand and attract more visitors.
   

4. Display Ads

Display Ads show up on Shopee’s homepage banner carousel, which is the first thing shoppers see when they log in. These ads are very visible and are great for catching shoppers' attention.

Best for:

• Sellers who want to increase visibility and reach a large number of people.

• Businesses promoting sales, discounts, or special events.
   

Which Shopee Ads Should You Use?

The best Shopee ad depends on what you want to achieve. Here’s a simple guide:

Track Shopee Ads Performance with BigSeller

Running Shopee Ads is just the first step, tracking their performance is key to making improvements. If you have connected your Shopee store to BigSeller, you can easily monitor your ads’ effectiveness in one place. BigSeller allows you to:

View Data from All Your Stores

If you manage multiple Shopee stores, you can track all ad performances in one dashboard.

Check a Specific Store’s Ads

You can select one store and analyse its ad performance separately.

Understand Key Metrics

BigSeller provides reports on views, clicks, conversions, and return on ad spend (ROAS), helping you optimise your ads effectively.
 

Boost Your Shopee Ads Performance with BigSeller

Shopee Ads can help you grow your business, but you need to track them carefully to get the best results. With BigSeller, you can monitor ad performance easily, see what’s working, and adjust your strategy to maximise your profits. It also helps you manage multiple Shopee stores effortlessly. From tracking ads to organising inventory, BigSeller gives you everything you need to grow your business smoothly and successfully.

Ready to improve your Shopee store's performance? Sign up for BigSeller today and start tracking your Shopee Ads with ease!