Making better business decisions is easier when you rely on data. Instead of guessing what might work, sales analysis helps you understand what’s driving sales. You can adjust your pricing, improve marketing strategies, and ensure long-term profits by looking at key trends and numbers.
 

1. Store Report to Understand Webstore Performance

BigSeller Store Report gives an overview of your store’s total orders, sales, refunds, and customer activity. This report helps:

Track Sales Growth

By monitoring total orders and valid orders, you can see if your sales are improving. If sales are dropping, you can investigate potential issues such as product demand, pricing, or marketing effectiveness.

Improve Customer Experience

Refund and cancellation data can reveal problems with products or services. If refunds are high, you may need to check product quality, descriptions, or customer service response times.

Boost Marketing Efforts

Understanding how much customers spend on average helps you create promotions and discounts to encourage repeat purchases. Offering loyalty programs or bundle deals can increase the average order value.

2. Order Report to Manage Orders More Efficiently

The Order Report in BigSeller provides detailed insights into how well orders are being processed and completed. You can use this report to:

Reduce Cancellations

By identifying common reasons for order cancellations, sellers can take action to reduce them. This could mean improving product descriptions, ensuring better stock availability, or offering more reliable shipping options.

Improve Order Processing

Valid orders show how many transactions are successfully completed. If a store has many cancelled or refunded orders, sellers should review their fulfilment process to ensure smooth operations and fast deliveries.

Adjust Pricing for More Sales

Sales per order data helps sellers understand whether customers are buying multiple items or just single products. Offering product bundles, discounts on bulk purchases, or free shipping over a certain amount can encourage customers to spend more.

3. Sales Report to Know Which Products Sell Best

BigSeller Sales Report provides insights into product performance, helping you make informed decisions about inventory and promotions. Using this tool, you can:

Keep Best-Sellers in Stock

By analysing product sales quantity, you can ensure popular products are always available and avoid running out of stock during peak demand periods.

Remove Slow-Moving Items

If certain products are not selling well, you can decide whether to lower the price, improve the product listing, or remove the product from the store altogether.

Improve Promotions

By checking valid product sales, you can assess whether their discount strategies are working. If a promotion isn’t increasing sales as expected, you can adjust the offer or try a different approach.

4. Profit Report to Maximise Earnings

The Profit Report in BigSeller helps you understand your actual earnings and reduce unnecessary costs. This report allows you to:

Focus on Profitable Products

Instead of just looking at sales volume, you can see which products bring in the highest profit margins. This helps in deciding which products to promote and restock more frequently.

Cut Extra Expenses

By analysing store profits, you can identify where they are spending too much, whether it’s on advertising, packaging, or shipping. Cutting unnecessary costs improves overall profitability.

Make Smarter Business Decisions

Tracking profit at the SKU level helps you refine your pricing strategy and identify the best-performing products. If a product has high sales but low profit, you may need to increase the price or reduce costs.

Take Action and Boost Your Webstore Sales Today!

By using sales analysis effectively, you can make smarter decisions and grow your businesses. Regularly reviewing sales reports helps you stay ahead of competitors, adjust pricing and promotions, and improve overall performance.

To make sales analysis easier, BigSeller provides detailed reports that help you track sales, orders, and profits in one place. Whether you’re managing multiple stores or looking for ways to boost revenue, BigSeller’s sales analysis features can guide you toward better business strategies. Use BigSeller to gain valuable insights, refine your strategies, and optimise your online store’s growth with data-driven decisions.