TikTok Shop Consumer Trends: Hot Sales in Care, Beauty and Clothing
Jayson 15 Apr 2024 12:41
According to Echotik data, the top three best-selling categories on TikTok Shop Vietnam in March 2024 were "care and beauty", "women's clothing" and "men's clothing", accounting for a total market share of 52.99%.
Among them, "care and beauty" leads the consumption trend with a single category share of 25.01%. Within this category, shower gel and perfume sets, exfoliating skin creams, and unisex fragrance sprays are the top three best sellers.
It is worth noting that the two major categories of "health" and "fashion accessories" were newly added to the list this month, accounting for 3.67% and 3.19% respectively.
Among them, the total sales volume of the "Health" category is approximately 253.17B VND, with total sales volume reaching 437.8K pieces, the number of goods in stock is 1.3K pieces, and the average unit price is approximately 536.4K VND.
Despite the active market, Vietnam's health food field is still dominated by international brands such as the United States, Japan, and Germany, and local companies and Chinese-funded companies have not yet emerged in the competition for leading brands.
Among them, "care and beauty" leads the consumption trend with a single category share of 25.01%. Within this category, shower gel and perfume sets, exfoliating skin creams, and unisex fragrance sprays are the top three best sellers.
It is worth noting that the two major categories of "health" and "fashion accessories" were newly added to the list this month, accounting for 3.67% and 3.19% respectively.
Among them, the total sales volume of the "Health" category is approximately 253.17B VND, with total sales volume reaching 437.8K pieces, the number of goods in stock is 1.3K pieces, and the average unit price is approximately 536.4K VND.
Despite the active market, Vietnam's health food field is still dominated by international brands such as the United States, Japan, and Germany, and local companies and Chinese-funded companies have not yet emerged in the competition for leading brands.
