In this article, we’re breaking down the best promo combos for each type of seller, so you can stop guessing and start seeing results. Ready to find what works for you? Let’s get started.
 

New or Low-Traffic Lazada Sellers

As new sellers, your biggest challenge would be to attract buyers and convince them to buy for the first time. To do that, you can use:

• Seller Voucher (e.g., RM 5 off when customers spend RM 30) to make your offers more attractive.

• Pair this with Free Shipping (also starting at RM 30) to create a double incentive as customers get a discount and don’t have to pay for shipping.
   

Upfront savings (discounts + free shipping) help to reduce hesitation and encourage new customers to follow through with buying. This combination makes it easier for potential buyers to say “yes” to their first purchase by lowering the cost barrier.

Lazada Sellers with Many Low-Cost Items

If you sell cheap but fast-selling products, your profit per item is small. To make more profit, you need to increase how much each customer spends per order, known as Average Order Value (AOV). Here’s what you can do:

• Use Flexi Combo to encourage bulk purchases with offers like:

  • “Buy 3 for 10% Off”

  • “Buy 2, Get 1 at 50% Off”
     

• Set the free shipping requirement higher, like RM 60 to nudge buyers to add more items to their cart in order to qualify for the offer.

This strategy increases order value without significantly offering huge discounts on each product. Instead, you get customers to buy more items in one go, which increases your total revenue per order. This works really well for things people tend to buy in bulk or replenish regularly, like household supplies or consumables.
 

High-Margin Lazada Sellers

Premium, high-margin products are typically more expensive, so you should focus on encouraging larger cart sizes to boost revenue without hurting the image of the brand. The goal is to incentivise customers to spend more, but in a way that still feels luxurious and doesn’t make the brand appear “discounted.” You can offer:

• Seller Voucher: Give RM 10 off for a minimum spend of RM 150. This encourages customers to spend more to unlock the discount, which helps increase the total order value.
   

• Free Shipping: Provide free or partially subsidised shipping on orders above RM 100. This removes the concern of shipping costs and makes larger purchases more appealing.

• (Optional) Flexi Combo: Bundle premium items with small gifts, samples, or exclusive add-ons. This enhances the perceived value of the purchase and provides customers with a sense of exclusivity.

Offering vouchers and free shipping increases cart sizes while still maintaining the premium appeal of their brand. Premium products typically have a high-profit margin, so the cost of offering vouchers and free shipping is manageable without affecting profitability.
 

Campaign-Focused Lazada Sellers

During high-traffic events such as mega campaigns or payday sales, the goal is to capitalise on the increased shopper intent and drive conversions. With competition being intense during these events, consider using the combination of these promotions:

• Promotion Price: You can set a store flash sale to immediately attract attention. For example, reduce a product from RM 159 to RM 49.
   

• Flexi Combo: Offer discounts like “Buy 2, Get 10% Off” to encourage bulk buying. This promotes larger orders by offering additional savings for customers who purchase more.

• Seller Voucher: Provide RM 10 off for a minimum spend of RM 99. This motivates customers to increase their order size in order to qualify for the discount.

• Free Shipping: Set the free shipping threshold at RM 60 or above. Aligning it with the voucher and combo promotions ensures that customers are encouraged to add more items to their cart to benefit from free shipping.

This combination plays on several psychological triggers such as discounting, urgency, and cost-saving. These triggers are particularly powerful during flash sales or mega campaigns when customers are more likely to respond to attractive deals. The promotion stack increases visibility and enhances the likelihood of customer engagement, particularly when buyer intent is at its peak.
 

Simplify, Strategise, and Sell More on Lazada

Choosing the right combination of Lazada’s promotional tools can make a big difference in attracting customers, increasing basket size, and driving conversions. Each tool serves a specific purpose, and when used strategically, they complement each other to maximise your store’s performance.

To simplify the process, BigSeller can help you manage these promotions more efficiently. With features that let you set special prices, schedule promotion times, and reserve inventory for Lazada campaigns, BigSeller ensures your store runs smoothly during high-traffic sales periods. Plus, its centralised dashboard makes it easy to manage SKUs and track your promo performance across channels.
 

With the right tools and planning, every Lazada seller can turn promotional campaigns into real results.

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