In Southeast Asia, where online shopping is growing quickly and there’s a lot of competition, platforms like Lazada are providing tools to help businesses stay competitive. They’ve introduced various AI tools to make it easier for sellers to improve their processes, save time, and perform better overall.

The article will explain nine of these AI tools and how to use these tools at different stages of running a store.

Stage 1: Laying the Foundation

AI Smart Listing

AI Smart Listing can help you create product listings automatically. When you upload images or keywords, it will generate product titles, descriptions, and attributes for you. It saves you time because you don't have to manually enter all the details. The tool also improves the look and consistency of your listings to make them more attractive and easier for customers to find.

Lazzie Seller

Lazzie Seller is an AI chatbot available in the Alibaba Seller Centre. It's there to help sellers who are unsure of what to do next. Whether you're new to the platform or need help with certain features, it can quickly provide answers to your questions, guide you to the right tools, and give advice on managing risks in your store.
 

Lazada Business Advisor

After your store is set up on Lazada, you can use the Business Advisor which shows you important data about your store's performance. It gives you detailed information like product-level data (SKU), customer behavior trends, and metrics such as conversion rates and page views. With this tool, you can make smarter decisions, adjust your strategy, and improve your store's performance for better results.
 

Stage 2: Optimising for Growth

AI Smart Product Optimisation

To improve your existing product listings, you can then use the AI Smart Product Optimisation tool. It suggests changes to your product titles, descriptions, and images to make them more appealing and better optimised for search engines. Using this tool, you can quickly find ways to improve your listings, making them more visible and attracting more customers.

Lazada Sponsored Solutions

If you want to run ads or boost products on Lazada, you can use the Sponsored Solutions tool to make the ads more effective. It uses data to find and target buyers who are most likely to purchase your products. By improving how your ads are shown, it helps you get the most value from your advertising budget and increases the visibility of your products on the platform.

Lazada IM Shop Assistant (LISA)

Lazada IM Shop Assistant (LISA) is built for Lazada's instant messaging system. It helps manage customer engagement by answering common questions, providing quick responses, and automating customer service. It also ensures that customers receive fast and accurate answers at any time, improving customer satisfaction and making your store more efficient.

Stage 3: Scaling to New Heights

Virtual Try-On

This Virtual Try-On tool lets customers see how beauty products would look on them through their screen, in real time. It’s like trying the product on without actually touching it. This helps making them feel more certain about what they’re buying, leading to fewer hesitations, and lowers the chances of returning the item later.

AI-Powered Skin Test

AI-Powered Skin Test uses smart technology to scan and understand a customer’s skin condition like its texture, tone, or any issues. Then, it suggests skincare products that match their specific needs. It makes the shopping experience feel more personal and helps customers choose the right products more confidently.

Geolocation & Route Planning

When it comes to managing delivery and logistics, AI-Powered Geolocation and Route Planning tools can make the process much more efficient. These tools use location data to track your orders in real-time and automatically figure out the best delivery routes. This helps shorten delivery times, cut down on shipping costs, and give customers better tracking updates to make the whole delivery experience smoother for everyone involved.
 

Further Streamline your Lazada Store with BigSeller Automation

As Lazada continues to introduce more AI tools to help sellers thrive, it’s clear that automation and smart technology are shaping the future of e-commerce in Southeast Asia. These features can greatly enhance your store's performance, from optimising product listings to improving customer engagement.

However, managing all aspects of your business efficiently requires more than just these tools. It also requires an integrated solution to streamline the backend of your business. With all the essential tools you need to manage your store efficiently, BigSeller’s built-in automation further simplifies your processes and saves you valuable time. When combined with Lazada's AI tools, BigSeller helps you run a well-optimised and successful e-commerce business in 2025.

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