Imagine walking into a store where the seller talks directly to you, shows you how a product works, and even gives you an exclusive discount if you buy on the spot. That’s exactly what LazLive does, except it happens online! This real-time interaction allows sellers to connect with customers, answer questions instantly, and create an engaging shopping experience that leads to higher sales.

If you’ve ever wondered how to make the most of LazLive, this guide is packed with practical strategies to help you boost sales and stand out from the competition.

Part 1: Mastering LazLive for Maximum Sales

1. Plan Your Live Session Like a Pro

A great live session doesn’t happen by chance, it’s all about preparation. Here’s how to get ready for a successful broadcast:

• Pick the Right Products: Choose high-demand or trending items. Consider bundling products for exclusive live-stream deals.

• Schedule Strategically: Go live when most of your audience is active. Weeknights and weekends are usually the best times.

• Prepare a Clear Script: Outline key points such as product benefits, special deals, and interactive moments to keep the session smooth.

2. Grab Attention with a Strong Title & Cover Image

• Craft a Click-Worthy Title: Keep it short, exciting, and informative. Use phrases like “Flash Sale: 50% Off for Viewers Only” to create urgency.

• Use a High-Quality Cover Image: A bright, eye-catching image can make your session look professional and encourage more people to tune in.
   

3. Engage Viewers with Live Demonstrations

• Showcase Products in Action: Show close-ups, different angles, and real-world use cases to help customers visualise them better.

• Answer Customer Questions in Real-Time: If a viewer asks about sizing, color options, or how a product works, answer immediately!

• Solve Problems, Don’t Just Sell: Show how your product makes life easier. For example, if selling a kitchen gadget, demonstrate how it saves time.

4. Make Shopping Fun with LazLive’s Engagement Features

Customers love interactive shopping! Use these built-in tools to keep them hooked:

• Highlight Your Products: Show off your items during the livestream to grab attention and encourage immediate purchases.

• Exclusive Livestream Deals: Offer special discounts available only while you're live to encourage fast purchases.

• Fun & Games: Keep viewers entertained with interactive features like Voucher Rain, where they can catch digital vouchers to win discounts.

• Make Important Announcements: Pin key messages about upcoming flash sales, exclusive offers, or product highlights so viewers don’t miss out.

• Engage Through Live Chat: Respond to questions, give shoutouts, and create a lively conversation to make viewers feel connected and valued.

5. Expand Your Reach with Influencers & LazTalents

• LazTalents: These are Lazada’s in-house live stream experts. Hiring them can bring more traffic and credibility to your stream.

• Influencers & KOLs: Collaborate with social media personalities who already have a loyal following. Their endorsement can drive more sales.

6. Promote Your Live Stream Before & After

• Before the Session:

  • Post teaser videos and countdowns on social media.
  • Send reminder emails and WhatsApp messages to customers.
  • Use Lazada’s Store LazLive Tab and Livestream Card to showcase upcoming sessions.

• After the Session:

  • Repurpose clips from your live stream for short videos on TikTok, Instagram, and Facebook.

  • Create a highlight reel of the best moments to share with potential customers.
     

7. Track, Learn, and Improve

• Use Lazada’s Business Advisor tool to track key metrics like:

  • Viewership: How many people watched?

  • Engagement: Did viewers ask questions or claim vouchers?

  • Sales Conversions: How many people actually bought something?

• Experiment with different styles, hosts, and engagement tactics to see what works best.
   

Part 2: Making the Most of LazLive with BigSeller

1. Discover Trending Products Before Your Competitors

BigSeller taps into Lazada’s Opportunity Center, helping you discover the right products and be the first to offer what customers are looking for.

• Hot-Sale Products: These items are already flying off the shelves, meaning they have strong demand.

• Potential Products: High-demand, low-supply products that give you a chance to dominate the market before everyone else.

• Fashion Trends: If you're in the fashion business, you get access to the latest trending items in women’s clothing and shoes.
   

BigSeller also simplifies product sourcing by connecting you with 1688 suppliers, so you don’t have to waste hours searching for the best deals.

• Quickly find suppliers who offer the same products as Lazada’s bestsellers.

• Compare prices and quality to choose the best options.

• Speed up your product listing process by importing product details directly from 1688 to your Lazada store.
   

2. Manage Inventory for Big Sales

Nothing’s worse than running out of stock during a live sale! BigSeller’s Reserved Inventory feature helps you avoid this by letting you set aside products specifically for LazLive promotions.

• Set aside a specific amount of inventory for live sales to ensure you don’t oversell.

• Automatically allocate reserved stock to live-sale orders once the event starts.

• Adjust stock levels based on demand so you always have enough for your buyers.
   

3. Speed Up Order Processing for Faster Delivery

Fast shipping is a major factor in keeping customers happy and encouraging repeat purchases. With BigSeller’s Priority Delivery filter, you can:

• Quickly identify orders from your LazLive session that need immediate processing.

• Speed up packing and shipping so customers get their products faster.

• Improve your store’s rating and reputation by providing a smooth shopping experience.

A happy customer is a returning customer, so faster deliveries mean more sales and better reviews!
 

4. Keep Your Store in Top Shape

BigSeller’s Store Health feature helps you keep an eye on your store’s performance and find ways to improve by monitoring key metrics like:

• Cancellation Rates & Order Fulfillment: Keep your cancellation rates low and meet Lazada’s fulfillment standards to maintain a strong seller reputation.

• Seller Ratings & Customer Feedback: Understand what your buyers love and where you can improve.

• Penalty Warnings: Get alerts before issues affect your store so you can fix them before they affect your business.

If you run more than one Lazada store, you can track their performance in a single dashboard, making it easier to stay organised and make data-driven decisions.

Turn Your LazLive Streams into Sales

LazLive is an incredibly powerful tool to boost engagement and drive sales, but when combined with BigSeller’s advanced features, you unlock a whole new level of efficiency. From product selection and inventory management to store health monitoring and fast delivery, BigSeller streamlines every aspect of your LazLive strategy.

By planning ahead, using LazLive’s engagement features, and leveraging BigSeller’s smart tools, you can turn every live session into a profit-making event. Start streaming, optimise your product strategy with BigSeller, and watch your sales soar!

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