Why Cross-Border Sellers Should Embrace Independent E-Commerce Websites
Imelda 12 Dec 2024 05:43
With the rapid rise of cross-border e-commerce, more sellers are choosing to build their own independent websites rather than relying solely on large platforms. While platforms like Amazon offer convenience, they limit control over your brand and growth.
In this article, we’ll explore why having your own e-commerce site is essential for long-term success and how BigSeller ERP solutions can help you manage and scale your business effectively. Keep reading to learn how to take your business to the next level.
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1. Brand Building and Control
Brand Exposure: Independent sites allow sellers to focus on building their brand rather than just selling products. Compared to e-commerce platforms, independent sites better showcase a brand's identity and product uniqueness, which is crucial for increasing brand recognition.
Data Ownership: On independent sites, sellers have complete control over user data, including purchasing behavior and preferences. This data is invaluable for precise marketing and customer relationship management. On e-commerce platforms, such insights are often inaccessible.
2. Operational Flexibility
Freedom from Platform Restrictions: Independent sites are not bound by e-commerce platform rules, enabling sellers to freely set pricing, promotional strategies, and product categories. This flexibility allows for quick responses to market changes.
Avoiding Price Wars: On e-commerce platforms , sellers often face intense price competition. Independent sites reduce this pressure as consumers are less likely to compare products with other sellers directly.
3. Cost Efficiency
Lower Fees: Operating an independent site typically costs less than paying commissions and annual fees on e-commerce platforms. For instance, certain website tools charge commissions of just 0.5%-1.5%, significantly lower than the 8%-15% charged by platforms like Amazon.
Long-Term Benefits: While establishing an independent site may require initial time and financial investment, it offers greater profitability in the long run by creating a dedicated sales channel and reducing dependency on third-party platforms.
4. Market Adaptability
Meeting Consumer Preferences: In some countries, consumers prefer shopping on professional and comprehensive websites.
Operational Efficiency : The ability to pivot or adjust production, distribution, and logistics processes quickly can ensure smoother operations even when conditions change.
What BigSeller Can Help with Your Shopify Management?
BigSeller is an ERP platform that automates & simplifies multichannel e-commerce selling processes, which supports Southeast Asian e-commerce merchants. With more than 8 years experience in e-commerce service, BigSeller provides functions as follows: -Auto-sync your orders from different stores to one place. -Handle all orders in bulk, including print shipping labels. -Help you manage warehouse and shelves. -Auto-deduct warehouse stock when you handle orders. and so on.
- Process orders from different marketplaces in one System.
- Well-designed pick list which can help improve picking efficiency.
- Scientific and process-based warehouse management.
