Top 7 E-Commerce Platforms in the Philippines (2024) for Business Success
Imelda 06 Dec 2024 07:46
The Philippines is rapidly becoming a key eCommerce hub in Southeast Asia, with US $22.95 billion in revenue and a 28% year-on-year growth. Its open policies on cross-border selling and low import taxes create a prime environment for online businesses. However, as competition intensifies, it’s crucial for sellers to choose the right platforms to succeed.
In this article, we’ll highlight the Top 7 eCommerce platforms in the Philippines for 2024, based on traffic and app downloads. Plus, we’ll show how BigSeller can help you optimize your operations and grow your business in this dynamic market.
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1. Shopee PH
- Monthly Visits (Web): 53.9M
- Monthly App Downloads (Android): 3M
With upwards of 46% of the market share in The Philippines, Shopee stands as the king of B2C eCommerce in the country, with a lead of almost 30 million visits over Lazada. What's most impressive is how quickly Shopee has grown from its 2015 launch to challenging Lazada in almost every major SEA market. The Singaporean eCommerce giant began as a C2C platform but is now just as strongly associated with its B2C offerings in the minds of its many customers throughout Southeast Asia. Following a mobile-first strategy. It's no surprise that Shopee’s app is #1 on both the Google Play Store and Apple’s App Store for marketplace downloads.
Already selling on Shopee PH? Boost your eCommerce Market Intelligence with our Customized Marketplace Reports containing data on sales volume and revenue by SKU, brand, merchant, and categories.
2. Lazada PH
- Monthly Visits (Web): 24.4M
- Monthly App Downloads (Android): 1.4M
Supporting C2C, B2C, cross-border, and flagship brand sellers. Lazada’s highly-developed logistics capabilities–offering same-day and next-day delivery in many urban areas–are one of its biggest advantages. The company is constantly expanding its network, with new warehouses opening up new opportunities throughout the country. Lazada, like Shopee, offers products in dozens of categories. In the Philippines, the most popular of these is fashion.
Tip: For a continuously updated of the best-selling products, categories, and merchants selling on Lazada and Shopee, you can also download our free Mobile APP here on Southeast Asia eCommerce.
3. Carousel PH
- Monthly Visits (Web): 3.9M
- Monthly App Downloads (Android): 95.2K
Operating in half a dozen countries in the region, Carousell is now the second-biggest marketplace in Singapore and a prominent player in Southeast Asia. While starting as a classified ads site mainly for electronic devices, it has now evolved into a marketplace for both C2C and B2C, offering everything from fashion and beauty products to new and used cars and even properties!
4. Zalora PH
- Monthly Visits (Web): 1.1M
- Monthly App Downloads (Android): 174.8K
Zalora is a Singapore-based fashion and cosmetics retailer. The platform is one of only three in the country to break more than a million monthly visits. Zalora's impressive calendar of more than 50,000 products boasts both renowned international brands as well as up-and-comers from the Philippines. This is part of an ongoing tactic in each region Zalora operates, selling both globally respected products and raising the profile of local brands.
5. Seataoo PH
- Monthly Visits (Web): 929.4K
- Monthly App Downloads (Android): 43.2K
A local player and one that is quickly gaining popularity since its launch in September 2022, Seataoo is a Philippines-based marketplace that specializes in cross-border eCommerce mainly for sporting clothing and equipment. It now operates in 25 regions among which Singapore, Hong Kong, and The Philippines are the biggest.
6. Temu PH
- Monthly Visits (Web): 554K
- Monthly App Downloads (Android): 43.9K
Having entered The Philippines’ market as recently as August 2023, Temu focuses on the sale of ultra-affordable goods and is the sister company of Pinduoduo–the third-largest online marketplace in China–and is one of the cross-border eCommerce platforms to follow closely in the next months. Weeks after its launch in The Philippines, Malaysia followed, and Temu will likely continue its regional expansion shortly.
7. eBay PH
- Monthly Visits (Web): 824.7K
- Monthly App Downloads (Android): 28.2K
Global C2C giant eBay is relatively popular in the Philippines, where consumers are hungry for great value bargains. The thriving second-hand user-driven marketplace forms the foundation for eBay's expansions into the B2C sphere. eBay Store acts as more of a traditional B2C marketplace, with brands selling their goods as well as retailers selling a variety of brands. However, in the Philippines despite its C2C strengths, eBay still trails far behind market leaders.
Why BigSeller is the Ultimate Solution for E-commerce Sellers in the Philippines
Growing your e-commerce business has never been easier with BigSeller. Designed to streamline operations and drive success, BigSeller integrates seamlessly with top platforms like Shopee, Lazada, and TikTok Shop.
Here’s how BigSeller empowers you to save time, reduce errors, and scale your business efficiently:
- Seamless Integration: Connect all your stores and platforms effortlessly in one place.
- Product Scraping & Copy: Quickly source and list products from popular marketplaces with just a few clicks.
- Smart Sales Insights: Leverage real-time data and analytics to optimize performance, make smarter decisions, and accelerate growth.
Take control of your e-commerce journey with BigSeller—your all-in-one tool to simplify operations and boost profitability.
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💡It is recommended that one store is only connected to one ERP, because connecting multiple ERPs may lead to confusion of sync inventory. You can disconnect other ERPs in Seller Center.
