Blog > Seller Tips > Halloween Product Selection for Tiktok Shop Sellers in Southeast Asia

Halloween Product Selection for Tiktok Shop Sellers in Southeast Asia

Jayson 18 Oct 2024 08:30

Universal Studios Singapore Halloween Horror Nights is the largest Halloween event in Southeast Asia. It will last from September 27 to November 2, and all IP theme parks will be dressed up in Halloween costumes.

In famous night tourist destinations such as Khaosan Road in Bangkok, Thailand, and Pattaya's Walking Street, young people will dress up as zombies, vampires, skeletons and other horror images, parading on the streets, which is very lively.

The ghost theme has long occupied Legoland Malaysia, with various Halloween theme activities and food. You can participate in costume competitions, watch exclusive 4D movies, and enjoy the funny fun of Halloween!



In Southeast Asia, whether it is a costume competition, a music event or a candy parade, their Halloween audience is mostly young people. Therefore, sellers can combine the preferences and needs of young people with the activity scenes to consider the direction of product selection.

We suggest that merchants can refer to several dimensions of product selection when the festival comes: clothing, snacks, decorations, and toys.



Halloween Outfit

The Halloween costumes searched on TikTok are no longer monotonous and scary. People will choose cosplay costumes according to their preferences, such as traditional characters in various cultures, classic anime characters, characters in popular movies, and relaxed, interesting, and cute costumes. The costumes include many elements such as the European Middle Ages, anime, and fantasy.

When choosing Halloween costumes, e-commerce sellers should combine the current popular IP character costumes as the main style of the store.



Halloween Treats and Candy

The Halloween treats that appear in the search include cute, interesting, colorful chocolates, candies, and cookies. These treats can be given as gifts or displayed to create a festive atmosphere. The common snacks are paired with brown, orange, ghosts, pumpkins and other elements, which are the must-haves for Halloween.



Halloween Decorations

Short videos full of Halloween elements and atmosphere are very eye-catching on TikTok. Home decorations perfectly fit the theme that consumers want, accessories at parties create a scary and spooky atmosphere, and people's makeup accessories are all available.



Halloween Toys

Halloween-related toys, covering fun, cute and scary styles, are one of the categories that many sellers are focusing on. Whether it is families, schools, companies and other institutions, they all need to buy Halloween toys in bulk to add to the festive atmosphere. Nowadays, many consumers are keen to make items by themselves. While using them to decorate houses for Halloween, wear them by themselves, etc., it will also make people feel more accomplished!



It is worth noting that in the process of selling some products that need to be handmade, sellers can place small items such as tools, stickers, and fluorescent powder in the material package according to their actual situation. While Southeast Asian consumers enjoy the fun of hands-on, they can also feel the seller's thoughtful details.

During the Halloween event, people's shopping interest has increased greatly, various products have been unveiled, and exposure opportunities have increased. Creative Halloween-themed products and practical daily necessities can attract consumers' attention, which adds to the seller's explosive orders, giving them the opportunity to seize the opportunity and get rich returns during the year-end peak season.
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