TikTok Shop Philippines Sellers Exceed 2 Million
Jayson 16 Oct 2024 06:29
At the Singapore Tech Week e-commerce expo, a TikTok executive said the company is actively promoting the concept of "shoppertainment" and that its e-commerce business TikTok Shop has become one of the top players in the Philippines' e-commerce field.
Jonah Michael Ople, head of the Philippines fashion category at TikTok Shop, revealed that the total number of sellers on the platform has reached 2 million, showing strong growth momentum.
Ople mentioned that live streaming sales in Southeast Asia increased by 37% between the second and third quarters of this year, while the number of merchants selling live on TikTok Shop also increased by 18%.
He expects this number to rise further with the arrival of the Christmas shopping season. During the peak shopping season, nearly half of the sales of TikTok Shop's best-selling items in the Philippines came from live streaming, and for top sellers, this proportion was as high as 80%.
When asked how it compares to competitors such as Lazada and Shopee, Ople said that TikTok Shop does not directly compare itself to other e-commerce platforms, but focuses on its unique user experience.
He believes that the way consumers enter TikTok Shop - usually by watching video content and then clicking on the "shop" tab to shop - is fundamentally different from traditional e-commerce platforms. This differentiated experience allows TikTok Shop to attract users even if they are not initially visiting for shopping.
Jonah Michael Ople, head of the Philippines fashion category at TikTok Shop, revealed that the total number of sellers on the platform has reached 2 million, showing strong growth momentum.
Ople mentioned that live streaming sales in Southeast Asia increased by 37% between the second and third quarters of this year, while the number of merchants selling live on TikTok Shop also increased by 18%.
He expects this number to rise further with the arrival of the Christmas shopping season. During the peak shopping season, nearly half of the sales of TikTok Shop's best-selling items in the Philippines came from live streaming, and for top sellers, this proportion was as high as 80%.
When asked how it compares to competitors such as Lazada and Shopee, Ople said that TikTok Shop does not directly compare itself to other e-commerce platforms, but focuses on its unique user experience.
He believes that the way consumers enter TikTok Shop - usually by watching video content and then clicking on the "shop" tab to shop - is fundamentally different from traditional e-commerce platforms. This differentiated experience allows TikTok Shop to attract users even if they are not initially visiting for shopping.
