5 Strategies to Deal with Shopee's Promotion Season
Jayson 20 Aug 2024 12:14
Step 1: Arrange New Products Publish in Advance
Each site has traffic support for newly launched products, which is a critical period for product traffic! The time for traffic support is: 24 hours (Malaysia, Vietnam, Thailand) and 36 hours (Singapore, Taiwan, Philippines) after the product is launched.
It is recommended that you seize the golden 24 hours and 36 hours! After the product is launched, set up marketing activities (coupons, discount activities, package activities, and purchase discounts) and turn on keyword advertising.
With the support of multiple traffic and promotional activities, it is helpful to quickly open up the sales of new products in the store. Before the big promotion, you can choose key products for refined operations.
💡BigSeller Schedule Publish
For sellers with multiple sites, the best time to launch products on each site is different. Using scheduled releases is very time-saving and labor-saving.
Step 2: Shopee Feed
Posting multiple feeds before a big sale to attract buyers' attention is a very effective method.
By posting Shopee Feed to promote and expose stores and products, you can significantly increase the number of orders. According to platform data, during the big sale week, the number of views on the feed will increase a lot more than usual, and the number of orders led by posts will increase by 50%. Therefore, you should actively use this function before the big sale to attract more buyers' attention.
Store discounts and flash sales are also effective ways to promote sales.
💡BigSeller batch creates flash sales
You can use this BigSeller batch create Shopee flash sales function to batch edit event information without having to fill in one by one, saving time and being more efficient.
Step 3: Set Up Chat Broadcast
Using the chat broadcast function to send information such as products, pictures, texts, and coupons to designated fans or buyers can greatly increase the order conversion rate.
Especially for those "buyers waiting to buy" who have added products to the shopping cart but have not yet placed an order, sending coupons will have a good promotional effect.
Step 4: Advertisement Diversion
In the week before the promotion, select the products to be advertised and ensure that at least 5 ads are enabled. Increase the advertising budget sufficiently 3 days before the promotion to avoid order losses due to advertising disconnection. At the same time, adjust paid advertising in a timely manner during the promotion.
Step 5: Pay Close Attention to The Data
Adjust the advertisement every 1-3 hours. If you find that a certain advertisement has a high cost and high ROI, you can adjust the advertising budget again to make full use of the golden traffic of the big promotion.
BigSeller is a free Southeast Asian e-commerce Omnichannel system that provides e-commerce sellers with one-stop e-commerce solutions such as collection and relocation, product listing, order processing, inventory management, financial data, automated operations, and overselling prevention, helping sellers achieve multi-channel sales growth in a more efficient way.
Each site has traffic support for newly launched products, which is a critical period for product traffic! The time for traffic support is: 24 hours (Malaysia, Vietnam, Thailand) and 36 hours (Singapore, Taiwan, Philippines) after the product is launched.
It is recommended that you seize the golden 24 hours and 36 hours! After the product is launched, set up marketing activities (coupons, discount activities, package activities, and purchase discounts) and turn on keyword advertising.
With the support of multiple traffic and promotional activities, it is helpful to quickly open up the sales of new products in the store. Before the big promotion, you can choose key products for refined operations.
💡BigSeller Schedule Publish
For sellers with multiple sites, the best time to launch products on each site is different. Using scheduled releases is very time-saving and labor-saving.
Step 2: Shopee Feed
Posting multiple feeds before a big sale to attract buyers' attention is a very effective method.
By posting Shopee Feed to promote and expose stores and products, you can significantly increase the number of orders. According to platform data, during the big sale week, the number of views on the feed will increase a lot more than usual, and the number of orders led by posts will increase by 50%. Therefore, you should actively use this function before the big sale to attract more buyers' attention.
Store discounts and flash sales are also effective ways to promote sales.
💡BigSeller batch creates flash sales
You can use this BigSeller batch create Shopee flash sales function to batch edit event information without having to fill in one by one, saving time and being more efficient.
Step 3: Set Up Chat Broadcast
Using the chat broadcast function to send information such as products, pictures, texts, and coupons to designated fans or buyers can greatly increase the order conversion rate.
Especially for those "buyers waiting to buy" who have added products to the shopping cart but have not yet placed an order, sending coupons will have a good promotional effect.
Step 4: Advertisement Diversion
In the week before the promotion, select the products to be advertised and ensure that at least 5 ads are enabled. Increase the advertising budget sufficiently 3 days before the promotion to avoid order losses due to advertising disconnection. At the same time, adjust paid advertising in a timely manner during the promotion.
Step 5: Pay Close Attention to The Data
Adjust the advertisement every 1-3 hours. If you find that a certain advertisement has a high cost and high ROI, you can adjust the advertising budget again to make full use of the golden traffic of the big promotion.
BigSeller is a free Southeast Asian e-commerce Omnichannel system that provides e-commerce sellers with one-stop e-commerce solutions such as collection and relocation, product listing, order processing, inventory management, financial data, automated operations, and overselling prevention, helping sellers achieve multi-channel sales growth in a more efficient way.
