Indonesia's e-commerce market is expected to exceed US$53 billion by 2025
Jayson 26 Jun 2024 10:44
Indonesia's e-commerce market is expected to exceed US$53 billion (Rp866 billion) by 2025, reflecting consumers' growing confidence in online shopping and improved digital payment services.
As the world's third-largest e-commerce market after China and the United States, Indonesia's growth is driven by rising per capita income, increased internet penetration and accelerated urbanization. According to a report by LEK Consulting, 96% of Indonesia's population owns a mobile phone, and internet penetration is 76%. In addition, more than 65% of the population is under the age of 44, indicating a higher tendency for Indonesian consumers to make impulse purchases.
Meanwhile, the guarantees provided by e-commerce platforms have further strengthened Indonesian consumers' trust in online transactions. Research shows that 72% of Indonesian consumers prefer e-commerce platforms that offer a guarantee against defective or counterfeit products, and the current policies of major platforms have strengthened their confidence in online shopping.
Indonesia's demographic trends and shopping behaviors also indicate that its online grocery market has great potential. It is forecast that the penetration rate of this market will increase from 1% in 2020 to 3% in 2024. Astro holds a 5% share of Indonesia's online grocery market's gross merchandise volume (GMV) of US$1 billion by 2023. In addition, Astro, the first fast-commerce platform in Indonesia, holds a 100% share of the market segment.
As the world's third-largest e-commerce market after China and the United States, Indonesia's growth is driven by rising per capita income, increased internet penetration and accelerated urbanization. According to a report by LEK Consulting, 96% of Indonesia's population owns a mobile phone, and internet penetration is 76%. In addition, more than 65% of the population is under the age of 44, indicating a higher tendency for Indonesian consumers to make impulse purchases.
Meanwhile, the guarantees provided by e-commerce platforms have further strengthened Indonesian consumers' trust in online transactions. Research shows that 72% of Indonesian consumers prefer e-commerce platforms that offer a guarantee against defective or counterfeit products, and the current policies of major platforms have strengthened their confidence in online shopping.
Indonesia's demographic trends and shopping behaviors also indicate that its online grocery market has great potential. It is forecast that the penetration rate of this market will increase from 1% in 2020 to 3% in 2024. Astro holds a 5% share of Indonesia's online grocery market's gross merchandise volume (GMV) of US$1 billion by 2023. In addition, Astro, the first fast-commerce platform in Indonesia, holds a 100% share of the market segment.
