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Shopee Live Transaction Volume Increased 44 Times During Ramadan Promotion

Jayson 08 Apr 2024 06:08

According to foreign media reports, during Shopee's 2024 Ramadan promotion, Shopee Live saw significant growth in users during the early morning hours, with transaction volume increasing 44 times compared to the same period on weekdays.



It is understood that the live streaming function has become the main strategy of Shopee sellers for this Ramadan promotion. During the event, the number of products promoted by Shopee through Shopee Live increased more than five times compared to last year. Sarong clothing, headscarves and canned biscuits became the best-selling products of the sale.



In addition, the superiority and convenience of Shopee Live interactive shopping have driven significant growth in local brand partners.

Indonesian fashion brand M231 said that during the peak of Ramadan promotions, its Shopee Live transaction volume increased 40 times compared with normal times.